Fundamental Questions Your Online Content Needs to Answer

Web content exists for attracting customers and increasing customer engagement. It should also answer all the questions potential clients could have about your products and services. Today, your content is more than just a promotional material. Your aim should be to provide all the information your customers need before, during or after they purchase a product from you.

Customers want to know why they need the product. If it’s not a necessity, they will be interested in why they would possibly want to spend money on what you have to offer. You can go on to explain the uses of the product and provide a detailed how-to guide if necessary. Offering a step-by-step guide to using it for different purposes will be helpful not just for your potential customers but also for those who already own it.

To be more helpful to their customers, some sites also offer a guide to troubleshooting their products. Some would even provide a forum where customers can ask questions about the product. Communities such as this allow the company representatives to interact with the end-users and receive feedback on what features needing improvement and such. Venues such as this make a product more appealing even if the company offers a dedicated team to provide customer support through other channels.

For potential customers, this is also an opportunity to see the how a product works in real life. Forums such as this may not exactly provide testimonials but you can get the general feedback on a product or service.

Given the role of your content and its main purpose, you should plan ahead to make sure you meet these expectations. Customers who report positive online experience are more likely to be loyal to your brand and continue patronizing your products.

Today, the majority of customers learn about a new product through online channels. This could be the reason why 97 percent of customers are influenced by their online experience with a brand. More than 50 percent of these customers will relay their experience to their friends. Word of mouth travels faster especially when social media is involved. Meanwhile, about 73 percent will consider buying from the brand again after a positive experience.

Customer experience is the key to building a loyal market. Customers can judge whether they should shortlist a product or not based on personal experience. Deciding to buy or not is largely influenced by what people can see and read online. Of course, some customers are more likely to check out a place or product based on what they saw online.

Nowadays, a quick search can provide a lot of information to customers. With so many opportunities for businesses can’t ignore online channels when they think about marketing their products. As for web marketing, content production is and will continue to be relevant. In fact, marketers will continue to spend money on it by 2018. When it comes to producing content, the Holt is one firm to check out. You can see reviews of this firm here.

Understand Breast Cancer Better to Stay Away From It

Breast cancer is a problem that affects millions of women across the globe. With the current lifestyle changes and trends, the incidences are on a rise. A major reason behind this is that people are not well educated about this type of cancer and do not take it seriously. Lack of awareness and correct knowledge play a key role in the increasing number of cases all over. The Breast Cancer quiz on Health IQ will give you an insight of how much you know about this deadly disease.

There are many factors behind developing breast cancer. Genetics play an important role. This means that if any person in your family has or had breast cancer, then this increases your chances of acquiring the disease too. It gets passed on through generations. Another factor is lifestyle. The kind of food you eat and your habits play a key role. Unhealthy habits like smoking and drinking definitely increases your risk. If you exercise on a regular basis, then you will be able to control it. Processed and canned foods are unhealthy and increase the level of oestrogen leading to breast cancer. A healthy diet keeps your hormone levels in check. Moreover, once you develop the cancer cells, it has high chances of spreading to other parts of your body too. The lungs are usually the first ones to get affected, since they are situated quite close.

There are several ways to prevent and control the occurrence of breast cancer. Healthy foods, fruit and vegetables, proper exercise, and healthy habits definitely contribute a lot. Moreover, it is also important to understand your body and see any warning signs at the earliest. Early diagnosis helps minimize any life threatening risks. Regular check up is important if you have it in your genes. As you know, prevention is always better than cure. You will definitely have a lot of queries about it. All you need to do is follow Health to learn more about healthy habits and how to lead a proper lifestyle.

Why Choosing Your Career As a Cyber Security Specialist?

Your career, in particular, needs to be connected not only with your future but your programs as well. Your choice regarding your career can determine everything. As far as the future of a cyber-security specialist considered, you are sure to have a secured and progressive life ahead. This is mainly, because, the online trends are amplifying on a large scale, and thus leading to an increase to the threats faced by several governmental and non-governmental bodies online.

These bodies are afraid of the leakage of their secret and personal data which can be either of the financial type or related to some business management or even connected with the development a nation.

For the purpose, cyber security specialists are in large demand.

Vitality of Cyber Security Specialist:

The world is enlarging more online, than spatial regard and with this enlargement it is also going a kick start to various online crimes that pose threat to their personal data.
A Cyber Security specialist is aware of how to keep the computer system secured, make
sure of who are supposed to have the access to what sort of information. With lots of plotting, planning and co-ordination, a cyber-security specialist implements the security programs into the computer systems.

Also if there is other type of online complications such as interruption of the services, network viruses, theft of financial data or sensitive customer data, cyber security specialist are there to fix these pitfalls with the aid of their up to date understanding and mastery in the field of cyber security.

Professional Learning Required For Cyber Security Specialist:

To pursue for the sector of cyber security, you ought to having certain necessary educational qualifications depending upon the type of job you are pursuing for. As per your demanded position in this disciplinary field, you need to step forward with different bachelor degrees and master degrees.

Associate’s Degrees:

If you went to qualify as an entry-level cyber security specialist, on associate degree in the domain of computers along with some work experience is sufficient. Usually, it is requisite for the person to possess at least a bachelor degree for the mind-level position in cyber security.

Bachelor’s Degree:

However, pursuing for a bachelor’s degree in computer science is a stronger option. Many employers pursue for a four years bachelor’s degree with some additional specialized training and work experience.

Master’s Degree:

In order to acquire the mid-level or advanced level cyber security specialist position. You need to prefer for a Master of Science in Information Assurance and Cyber Security.

Apart from these educational qualifications, a cyber-security specialist must be well expertise in his field of resolving the online conflict.

1. Must have excellent communication skills.
2. Must possess leadership qualities.
3. Must occupy the caliber of flexibility and rigidity at the same time.

Jobs for a cyber-security specialist are available both in public as well as in private sector with the potential increase in their salaries over years.

Why Technology Equipment Leasing Makes More Sense In Today’s Economy

There have been great advancements in the technology industry over past few decades. Consumers who have been alive for the past 40 years have seen what was once considered impossible are now so prevalent they are taken for granted. Both young and older generations are affected by the perpetual growth in technology. The elders have trouble adjusting to such quick changes and the youth doesn’t know what life is like without it. We have become almost 100% dependent on computers. This is not only prevalent on an individual level but also for businesses and organizations. Companies are constantly trying to get a step up on the competition with newer more efficient technology

With so many new inventions leading to newer more advanced technology it becomes very costly for a company to afford new machines and other advanced technology and keep with the competition. With the current state of the economy and bank lending essentially frozen, it’s now harder than ever for businesses to buy the newest equipment. It takes a lot of money for a business to expand even with high profit margins. Borrowing for expansion can turn profits into deficits, if a company is lucky enough to be approved for a loan. One of the hardest and most costly aspects of running a business is updating and maintaining new technologies. With the rate of change in technology what was considered state of the art one year is antiquated the next. Keeping up with new technology can make or break a company.

The basic equipment in the technology category are new computers, computer software, telecommunications, computer hardware, and audio visual. Even the smallest of businesses need computers and basic software. To stay in the game competitively, companies need to ensure their technological equipment stays up to par with the latest technology advancements. While this may seem like common sense, achieving this goal can be extremely expensive and cut profit margins. Finding a happy medium between saving profits and spending enough to keep up with the latest technology is a hard act to conquer as a business owner.

While it would be nice to be like the Googles and Apples of the world and simply just pay for everything up front, the majority of businesses simply don’t have that kind of cash flow. While the concept is by no means new, equipment leasing is valid alternative when it comes to purchasing new technology for a business. It enables companies both big and small to purchase the latest equipment, but still keep their cash flow steady. Equipment leasing allows a company to avoid big down payments if they were to take out a loan when they decide to buy new technological equipment. When a company leases the can still get the latest technological advancements in their industry while still maintaining the cash flow to run their everyday business activities. There are also various tax benefits to equipment leasing.

Because technology continues to change so rapidly leasing makes more sense than in previous years. Leasing enables companies to acquire new equipment for a certain period of time and then give it back. Once they make all payments to the leading company as well as returned the leased equipment they can then lease the newest technological advances in their industry. This also eliminates the “buyers remorse” concept when it comes to purchasing expensive equipment. Every company tends to make some bad decisions, this hold especially true regarding the purchase of new equipment. If a business owner or decision maker makes a bad purchase they are not stuck with that machinery indefinitely. They can learn from their mistakes at the end of their lease agreement and lease better equipment in the future. At the end of the lease if the equipment proves to be successful they can then decide if they want to invest in purchasing the equipment.


The Latest in Virtual Studio Technology

In the age of modern technology, television production has changed in many dramatic ways. Many of these changes have meant that studios now have the ability to not only save money on sets, but to also have greater flexibility and options when it comes to the backgrounds that they choose to use for different sets. While there are certainly going to be some disadvantages in using virtual studio technology, the numerous advantages far outweigh what might be lost when it comes to this new wave of technology in television production.

Basics of virtual television studio technology

The core of virtual studio technology in television recording is known as Chroma Key technology. This is the technique that is utilized in compositing two frames, or images, together through the use of removing one color range from one of the images. Most of the colors that are used are either blue or green, and the common terms bluescreen and greenscreen are at the core of this virtual studio technology.

This concept has been around for decades, most commonly first used in newscast and weather broadcasts, where the news anchor or weatherman would stand in front of a bluescreen and the Chroma Key compositing would overlay the weather map, or any pertinent background, in the studio, so that the viewer would not see the screen, but rather the combined images.

Technology has changed television filming forever

These days, however, with the advancement of computer and graphics technology, television studios are turning toward green and blue screens more readily for filming any number of scenes in an effort to not only save money, but also to increase their production options. By filming actors on set in front of these color screens, the production staff can blend these sequences over altering backgrounds in order to capture and experiment with, the best visual settings without having to film a number of different locations.

Some limitations

One of the major disadvantages of Chroma Key technology is that the ability to move the cameras and zoom in and out are somewhat limited and need to be carefully mapped out before filming a particular scene. By moving the camera, the director and cameraman will be altering the spatial references, which can cause the image, when blended with the film shoot, to have distortion.

There are a number of new methods that have been developed, however, to help combat this. One such advancement is the ability to now simulate effectively set lighting and shadows through the computer-generated images, rather than solely relying on the set lighting itself.

Many advantages

The virtual studio, despite some minor inconveniences that are being overcome through even more advanced technology, has a number of advantages it offers the television director and filming crew. One of the best advantages is that it can save studios a great deal of money on sets. No longer do studios have to have physical sets built and for those productions that requires a number of different sets, or constantly changing sets, this can be a tremendous advantage.

Virtual studio technology also allows production staff the ability to alter colors and textures of the background scenes without re-shooting the scene. Also, if the director decides that the setting doesn’t really work for the scene, he or she can change it with the touch of a button.

Another significant advantage of the virtual studio technology is that even small sets can now appear to be larger. In fact, a small studio can basically film anywhere in the world, allowing them to be able to compete with the much larger, higher budget studios.

Virtual studio technology has continued to advance in significant ways through recent years and as technology and innovation continue to move forward at rapid speeds, television and film studios are going to have even more options available to them when with Chroma Key technology.


Mobile Technology Meets the Hospitality Industry

Mobile technology is popping up all over the place… and with good reason. With a higher and higher increase in global mobile penetration, it’s easy to imagine why the technology is being developed to match the need. People love their cell phones – no devices are more closely attached to them than their mobile devices. This technology is being used in a variety of sectors, not least of all being the hospitality industry. By implementing mobile technology into this competitive industry, the industry will be able to be run more smoothly and with greater efficiency. Here are some ways by which mobile technology can be used to run a hospitality service more efficiently.

Mobile-Friendly Websites

A key part of mobile technology involves mobile-friendly websites. With the growing ubiquity of smartphones, it seems obvious that websites need to be able to handle this new avenue by which people are accessing the Internet. Studies have shown that approximately 25% of Internet users are mobile-only users. With an incredible statistic like that, it would be naïve to assume that managers in the hospitality industry don’t need to incorporate mobile-friendly versions into their preexisting websites.

Your mobile website should also be easily changeable. This can now be achieved with the advent of the Smartsite. Smartsites are capable of being changed in a matter of minutes. This is essential in the hospitality industry – if you need to change information about suites, restaurant listings, availability, etc., you’ll need to have a website that is both flexible and versatile.

Specialty QR Codes

Arguably the most important piece of technology that is relevant to the mobile industry is QR codes. QR codes, most simply, bring a potential customer to a website landing page. While a simple QR code can go a long way, specialty QR codes are especially relevant when it comes to the hospitality industry. The opportunities are truly endless. You can show off your hotel with Tag2video codes – codes that display a video right on a user’s cell phone when scanned – or even place QR codes in guests’ rooms that can be used to order room service. The technology of QR codes is quite sophisticated, despite being simple in concept; it uses a simple idea to fulfill a multitude of tasks, making this technology a key asset to the hospitality industry.

What’s the bottom line? Mobile technology can help the hospitality industry run smoother. By taking advantage of QR technology and mobile websites, hotel managers and other people in the hospitality sector can ensure that they are running their businesses as effective as possible. The technology is there, and it’s up to people to use these products to create a more efficient method of doing things.

Don’t get left behind. If you’re involved in the hospitality industry, make sure that you are staying up-to-date on the latest and greatest pieces of technology. The future is going mobile, and your business should be too. Consider implementing smart and innovative mobile technology today.


Advanced Technologies in Relation to the Renewable Energy

Advanced technologies in relation to the renewable energy

Someday, technological innovations will be available to anyone. These technologies will aid in reducing biological hazards and environmental dangers. Someday, those technologies may even be found unthinkable as creations but they will be successfully utilized.

This is true in connection to the renewable energy technologies.

Today, technicians and engineers are constantly hard at work trying to create world-class technologies. Day by day, news and reports are announced to inform the general public about the various inventions that are safe, Eco-friendly and important to mankind. Through research, one can discover that countries are creating their very own renewable energy technology to help save the planet from destruction brought about by the accumulation of pollution, specifically man-made pollution.

The environmental pollution has meet its match

The world is going green to safeguard the Earth from total obliteration.

At present, the technological innovations are centered on creating environments that uphold human health and other living thing’s safety. In this manner, pollution can be halted and possibly even restore the cleanliness of the surroundings.

Mentioned below are few of the highly valued inventions created to this date:

In Europe for example, research on making algae as a source of energy is ongoing. Algae are available all throughout the shores of every country making it highly commendable for energy usage. This type of energy is known as Energetic Algae. Since it is widely accessible various organizations are convinced that a sustainable energy can be produced using it.

In South West England the creation of a new technology commonly called the Wave Hub is in the process. Despite being a country known to have lesser technologies available for renewable energy as compared to others, it has still pioneered the conversion of wave energy to sustainable electricity.

Another promising development is the creation of Atlantis Resources Corporation’s AK1000. This is expected to be installed this year at the European Marine Energy Center. The AK1000 is expected to be the largest and most powerful tidal turbine ever made, it can provide electricity up to 1 Megawatt. Aside from the vast energy it can offer to residences it boosts faith in renewable energy that cannot jeopardize the environment.

Lastly the High Concentration Photo Voltaic solar technology is a type of solar power that exceeds the 40% efficiency barrier. In relation to the usual solar energy panels that only reaches 15% efficiency barrier. High Concentration Photo Voltaic technology provides three times of economic revenues. This allows more energy yields at a lower cost. Recently the Renewable Energy Institute a company that has innovated the renewable energy technology have partnered with a United States based engineering company that has been searching for locations at the southwest part of the United States of America to place the said invention.

The good things about renewable energy technologies

With so many environmental problems countries are facing these years, it is vital that the attention must be refocused on saving nature since there is only one Earth. Since the development of various technologies is very relevant in providing renewable energy, it can be guaranteed that environmental hazards will soon decrease, or even disappear.

The benefits of these technologies include halting the global warming, cleaning of the air, lessening of the carbon emissions, and saving of the plants and animals. In general, technologies aimed at renewable energy help on the salvaging of the ecosystem and regaining its normal fauna and flora.

In addition man kind can fully enjoy every daily task without causing risks through the aid of the renewable energy inventions. The High Concentration Photo Voltaic solar technology lessens monthly electric bills, the AK1000 and Energetic Algae supply alternative forms of sustainable electricity and of course the wave hub decreases destruction of the ecosystem.

Probably many people might be wondering how ambitious most inventions are, yet such researches greatly save the environment from total destruction. It is today that men need to consider the use of the renewable energy technology not just to halt the massive damage but to save the Earth for the future use of the next of generations.

With the environmental pollution as a problem and with renewable energy technology as a solution, an action today is important; tomorrow is not even an option.


University Technology Transfer – Opportunities and Benefits

The practice of technology transfer can greatly benefit an organization. What is technology transfer? It is the sharing of technology between two or more organizations. Usually, one organisation has developed a new technology and licenses it to the other organization, whose goal is to commercialize that technology. For instance, a university who has developed a new technology may license that technology to businesses so that the businesses can develop the new technology into a product, process, application, or service.

Who are the organizations who are involved in technology transfer? Universities and other primary research organisations regularly license their technologies to businesses. Also, businesses involved in different fields may benefit from this sharing.

Parties on both sides of an agreement benefit. The researchers who developed the technology earn licensing fees, and the organisation who has licensed it can develop and manufacture it into a patented product or service to be sold, while avoiding rising research and development costs.

Many opportunities have emerged because of tech transfer. Fields like biotechnology and diagnostics, pharmaceutical drug discovery, energy and engineering, and microelectronics and optoelectronics are all making use of technology transfer. Researchers can now develop a technology, and then license it out so that organisations with other specialized skill sets can take it further. Researchers may be looking for organisations who can further develop the technology. These organisations may have superior manufacturing, marketing, and distribution capabilities.

Tech transfer also occurs so that the technology can be applied in different fields than what is was designed as well. The researchers may have developed and been able to use the technology in one field, but license it out for use in other fields. For instance, the developer of the technology might be capable of exploiting the technology in diagnostic applications, but might not have the capability to exploit it in therapeutic applications, so they could license it out to a therapeutic application focused organisation. Finding available tech transfer opportunities and capitalising on them may be just what your organisation needs to develop that new product or service that you’ve been searching for.


What Drives Information Technology

Information technology generally refers to all forms of technology used in the creation, storage, exchange and utilization of data, conversation and all multi-media forms of communication. With computer technology constantly changing and improving, businesses are being driven with the need for the right system that is based on the requirements and goals of their enterprise. They are considered business allies in an information-based economy.

What drives information technology is competition within the business environment and the progression of computer technology that it is a part of. The systems of technology involve varied shapes of many state of the art devices that help in the transmission of information to managers translating such information to their decisions in the organization’s operations.

There are many forms of information technology like computers, sensors, robots and decision support systems. The newest one being used in the market today are handhelds to help managers and subordinates to support their daily operations in the office. Due to the emergence of varied accounting system technology, Electronic Data Process Auditing now also known as Information Technology Auditing was launched to also cater to the need for technology control and as a response to utilize computers’ capacity for attestation services.

Information technology has revolutionized business operations. In shaping the structure and functions of work organizations, plants, and office, modern information technology is considered one of prime movers among many industries. When one talks about technology, it brings up a whole exciting world of computers and the Internet. It also prompts terms like server, intranet, security, firewall and network. Other terms in its jargon are Ethernet, VoIP and more.

Information technology has not always alluded to computers, but referred to the oldest information processor, which is the brain. Technology is perhaps man’s scientific attempt to imitate the brain’s efficiency in functions of communication and information storage. Thus it is essentially the communication, storage and processing of information that would suit the purposes of users.

Through the use of high technology in the form of state of the art computers and software systems, communication is well managed. Some companies refer to its Information Technology Department as MIS or Management Information Services. Large companies have bigger requirements for the Information technology departments with bigger responsibilities in information storage, information protection, information processing, information transmission, and even information retrieval. IT contributes to the success of these businesses as it works along side its human resources in accomplishing the organization’s tasks while reducing costs and opening new possibilities that have never been tried before by the company.

When the best of both science and technology is combined, what results is as powerful as today’s advancements in technology. So powerful it is that it is not only a part of man’s life — it dominates it. It makes him realize every second of his existence


The Most Technologically Advanced Cities

There are many measures used in determining the most technologically advanced cities, with some focusing on technologies that assist business, others on technologies associated with government, and still more that focus on how accessible technology is to the region’s population. Information and communication technologies are important factors in these measures, both of which are essential to the success of many businesses, especially those – small and large – that operate in today’s global business landscape.

Learning from Seattle

This northwestern city ranks number one on many lists of the nation’s most technologically advanced cities because retail giant Amazon and Microsoft are based here. These two companies, naturally, are hugely tech reliant and Seattle has been referred to as “the next Silicon Valley” by Canada’s Connected Rogers Magazine. That’s not just because of Amazon and Microsoft, but also because of the number of new tech industries choosing Seattle.

These new industries can face quite a struggle when it comes to competing for tech talent in the face of stiff competition for the best and brightest. And, naturally, there is a tech sort of solution for the situation -applicant tracking systems complemented by solid recruitment tracking software. Using such efficient and affordable solutions can help recruitment efforts significantly by aiding in the location of specially skilled, promising individuals and tracking efforts and progress at luring them into the business fold. One thing to learn from such technologically advanced cities as Seattle is that, when used correctly, technology can be the great equalizer.

Other Tech Promising Regions

As noted by the World Economic Forum, technologically advanced cities are found throughout the world. Technology is what allows just about any business, small or large, to become a global player. Technological advancement has pushed nations like India and China onto the world stage, increasing their economic power. Indeed, on some measures, the Nordic nations rank higher than the United States in terms of technological advancement.

Regions like the Bay area in California – San Francisco, Oakland, and Berkeley – and east coast areas like Boston and Raleigh, North Carolina, known in conjunction with Durham and Chapel Hill as the “original technology triangle,” still rank high for technological advancement, but United States domination in the category of top technologically advanced cities isn’t a given anymore. We can soon expect to be outpaced by nations that, according to the standard measures, are not as wealthy as the US.

The computer systems and software of today can reduce the cost of doing business while increasing efficiency, both of which are important factors in competition and success, whether locally, regionally, nationally or globally. If a business can’t afford to run a fully staffed human resources department, they don’t have to in order to remain competitive. They can use targeted technologies, such as recruitment tracking software and an applicant tracking system, and a handful of dedicated human resource professionals.

The Take Away

Looking behind the scenes in the most technologically advanced cities, not just in America, but also throughout the world, can be inspiring. Businesses that fall outside of the global giant category see clearly that technology can allow them to compete for talent and success in ways that were nearly impossible in the past. Technology allows us all access to the business playing field and can significantly increase our potential for success.